The Uberflip data dictionary
A Account ID A unique identifier for an Uberflip Account, which may include multiple Hubs. Asset Name Represents the name of any asset used B Section 2 content goes...
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Data Dictionary
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Flipbooks (Content > Analytics)
General Info What it is Flipbook content is a set of attributes specific to Uberflip Flipbooks. Includes these data points Flipbook Created Date Flipbook Folder Flipbook ID Flipbook...
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Filter-Only (Analytics > Engagement)
General Info What it is A set of fields that can only be used for filters Includes these data points View Date (Filter Only) Data Available After July 2019 Value These filters...
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Page Type (Analytics > Content)
General Info What is it Page Type is a content dimension that indicates if a page is a stream, an item, author, stream login etc.. Includes these data points Page Type Date available...
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UTM / URL (Anlaytics > Traffic)
General Info What it is UTM / URL Anaytics provide Information pulled from URL parameters and referrals that indicate what the source of traffic was. Standard UTM Parameters are utilized as...
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ID Fields (Analytics > Traffic)
General Info What it is Different unique identifiers (IDs) used to understand clear distinctions in traffic. Includes these data points Page View ID Session ID Visitor ID Visitor...
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Geography (Analytics > Traffic)
General Info What it is Geography data points identify the approximate location of a page view on based on IP address geo look-up. Includes these data points City Country Country...
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Entry (Analytics > Traffic)
General Info What it is An "Entry" is the first page or content viewed during a session. Includes these data points Entry Hub ID Entry Item Entry Item ID Entry Item Thumbnail URL Entry...
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Device Type (Analytics > Traffic)
General Info What it is Device Type Indicates what the browser's user-agent says the visitor's device is. Includes these data points Device type Collection Start July...
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Visitors (Engagement > Analytics)
General Info What it is Visitor Engagement KPIs help you understand what is happening for visitors across multiple sessions level.A visitor is someone with a long-lived cookie, which will...
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Time on Page (Analytics > Engagement)
General Info What it is Time on Page is a calculation of the time spent viewing different content or pages in Uberflip. This metric is tracked in 2 second intervals and only registers when...
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Form CTA Engagement (Analytics > Engagement)
General Info What it is Form CTA Engagement are KPIs for understanding how visitors interact with forms, generally utilized for lead collection. Includes these data points Form CTA...
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Link CTA Engagement(Analytics > Engagement)
General Info What it is Link CTA Engagement KPIs specifically around Link CTAs to track how visitors interact with them. Includes these data points Link CTA Click-Through Rate Link CTA...
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Session (Analytics > Engagement)
General Info What it is Sessions engagement metrics capture KPIs for a single viewing period for a visitor. A session is based on a short-lived 60 minute cookie, which renewed based on last...
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Views (Analytics > Engagement)
General Info What it is Views is an indicator of how many times a page or piece of content was loaded by a visitor. Includes these data points Item Views Page Views Stream...
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Flipbooks (Analytics > Engagement)
General Info What it is: Data points related to Uberflip Flipbook documents Includes these data points Total Flipbook Document Page Views Flipbook Downloads Avg. Flipbook Document Page...
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Bounce (Analytics > Engagement)
General Info What it is Bounce indicates if a visitor takes an action during their session. An Uberflip visitor is considered bounced if all of the following are true: Only 1 page viewed No...
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Avg. Scroll Depth (Analytics > Engagement)
General Info What is it: Avg. Scroll Depth is how far down a page a visitor scrolled. This takes into account the page height at initial load and then the total of that percentage viewed by...
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Visitor Facts (Analytics > Engagement)
General Info What is it Visitor Facts are aggregated values that cover all of Uberflip recorded history, cannot be filtered and cannot be drilled Collection Start July 2019: Started...
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Session Created Date (Analytics > Engagement)
General Info What it is The date and time for when a visitor session starts. Includes these data points Various time frames for analysis Data available after July 2019 (start...
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