Add custom URL paths (vanity URLs) to Streams or DSRs


Learn how to create additional custom URL paths (also known as "vanity URLs") for your Streams or Digital Sales Rooms (DSRs).


This article outlines how to add vanity URLs to Streams and DSRs. Looking to add vanity URLs to Items? Check out: Add custom URL paths (vanity URLs) to Items


Before you begin

  • By default, members of the Account Administrators or Content Managers user groups can add custom URLs to Streams and Items. In addition, members of the Sales Reps user group can do this for their own DSRs only. The following permissions control the ability to add custom URLs to Streams/DSRs:
    • For Source Streams: Streams > Native Streams > Update Metadata
    • For Marketing Streams: Streams > Marketing Streams > Update Metadata
    • For DSRs: Streams > Sales Streams > Update Metadata


About custom URL paths ("vanity URLs")

When you create a new Stream, DSR, or Item in your Hub, Uberflip automatically creates a URL for the resulting page. This URL will consist of your Hub's base URL, followed by a URL path formed from the Stream, DSR, or Item's title. For example, Uberflip's own Hub has a Stream with the title Newsroom Articles, so the resulting URL is:

Within that Stream, there's an Item titled: Uberflip listed in 61 G2 Spring 2023 reports, so the full URL for that page is:

In cases where you want or need a shorter, snappier URL, you can add a custom URL path and use that instead.

Custom URL paths, or "vanity URLs", allow you to add alternative valid URLs to Streams, DSRs, or Items by specifying a new URL path of your choice. For example, say we wanted to shorten the URL of the Item above. We can add a new URL path for, say, /uberflip-in-g2, and we get a new URL that points to the same Item like this:

Custom URL paths don't replace the default URL — they're simply added on as another way to get to the same page, so the original URL (and all links to it) continues to work.


Add a custom URL path to a Stream or DSR

You can add custom URL paths to any type of Stream (Source, Marketing, or Sales). You can add as many custom URL paths as needed — however, all custom URL paths must be unique (two Streams cannot share the same URL path).

  1. Log in to and use the Hubs menu to select the Hub you want to work with
  2. Click Content in the sidebar menu
  3. In the Streams tab, find the Stream for which you want to add a custom URL path and click on the Stream to open it
  4. In the Stream editor page, select the SEO tab
  5. In the URL path field, enter the new URL path you want
  6. Press Enter (or click anywhere outside the field). Your new URL path will be added and will be active immediately.
    • Note: The previous URL path will appear underneath the field and will also remain active
  7. All URL paths that are listed both in and below the URL Path field are currently active, and can be used to access this Stream/DSR. You can also remove a previous URL path (including the original default URL path) by clicking on the x beside it, which will remove it and deactivate it immediately


Additional notes

  • The most recently added URL path for Streams and DSRs will appear in the URL Path field, and will be the primary URL path. For Stream and DSR URL paths, any Items within the Stream/DSR will use the primary Stream/DSR URL path as part of their own URL.
  • Whenever you add a custom URL path, a 301 redirect will automatically be created that points all requests for the old URL path to the new primary URL path (additional redirects will be created for each previous URL path that exists).
  • Metrics in both Uberflip Analytics and Google Analytics should not be affected by adding a custom URL path.
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