General Info
| What it is |
Time on Page is a calculation of the time spent viewing different content or pages in Uberflip. |
| Includes these data points |
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| Collection Start |
December 2019 - started collecting time on page |
| Value |
Understand how long a visitor has been viewing a single piece of content or the average time multiple visitors have been viewing content. |
| Google Analytics Equivalent | Google utilizes timestamps to calculate time on page. This means that they can't give you the time spent in a single page view session or the last page in a session. |
Avg. Time on Page
Data Type: Calculated
Description: The average length users actively viewing a page in "mm:ss" format but exported as just "ss" format to allow for easy calculations.
Avg. Session Duration (Formatted)
Data Type: Calculated
Description: The average length users actively viewing a page in"mm:ss" and exported as the same "mm:ss" so it cannot be used for calculations.
Count Sessions
Data Type: Count
Description: The total number of sessions. A session is a viewing period by a visitor that uses the same short-lived cookie (1-hour).
Items Per Session
Data Type: Calculated
Description: This is an average of the number of Items page views duration a session. This is a very important KPI for differentiating what were navigation pages versus content pages. Items are not distinct so a refresh of a page will count as another item view.
Pages Per Session
Data Type: Calculated
Description: This is an average of the number of URLs a user views during a session. Pages are not counted as distinct so refreshing a page will count as another page view.