General Info
| What it is |
Form CTA Engagement are KPIs for understanding how visitors interact with forms, generally utilized for lead collection. |
| Includes these data points |
|
| Collection Start |
July 2019 |
| Value |
Depending on use, Form CTAs can be your primary KPI, especially if used for lead collection. It is important to track if visitors saw your forms, which activated them and then subsequently which actually submitted the form. |
| Google Analytics Equivalent |
Tracking CTA interactions would require custom events to be set up. |
Form CTA Activations
Data Type: Calculated
Description: A sum of the number of times a Form CTA was clicked-into to access the actual form.
Form CTA Convert Rate
Data Type: Calculated
Description: A percentage average of instances where a Form CTA had an Impression that subsequently led to a Form CTA Submission.
Form CTA Impression
Data Type: Count
Description: A sum of the number of times a Form CTA was viewed 50% on screen for at least 1 second.
Form CTA Submission
Data Type: Count
Description: A sum of the number of times a Form CTA was successfully filled out and delivered.
Gated Form CTA Convert Rate
Data Type: Calculated
Description: A percentage average of instances where a Gated Form CTA (one that blocks access to content) had an Impression that subsequently led to a Form CTA Submission.
Gated Form CTA Impressions
Data Type: Calculated
Description: A sum of the number of times a Gated Form CTA (one that blocks access to content) was viewed 50% on screen for at least 1 second.
Gated Form CTA Submission
Data Type: Count
Description: A sum of the number of times a Gated Form CTA (one that blocks access to content) was successfully filled out and delivered.