Link CTA Engagement(Analytics > Engagement)

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General Info

What it is

Link CTA Engagement KPIs specifically around Link CTAs to track how visitors interact with them. 

Includes these data points
  • Link CTA Click-Through Rate
  • Link CTA Clicks
  • Link CTA Impressions
Collection Start

July 2019

Value

Depending on use, Link CTAs can be your primary KPI.  It is important to track if visitors saw your link CTAs and if they actually clicked on them

Google Analytics Equivalent

Tracking CTA interactions would require custom events to be set up.

 

Link CTA Click-Through Rate

Data Type: Calculated 

Description: An average that indicates the percentage of visitors that had an impression of a CTA and subsequently clicked on it.

 

Link CTA Clicks

Data Type: Count

Description: A sum of the number of times a visitor clicked on a Link CTA.

 

Link CTA Impressions

Data Type: Count

Description: A sum of the number of times a visitor viewed a Link CTA, which was 50% on screen  for at least 1 second. 

 

 

 

 

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