General Info
| What it is |
Link CTA Engagement KPIs specifically around Link CTAs to track how visitors interact with them. |
| Includes these data points |
|
| Collection Start |
July 2019 |
| Value |
Depending on use, Link CTAs can be your primary KPI. It is important to track if visitors saw your link CTAs and if they actually clicked on them |
| Google Analytics Equivalent |
Tracking CTA interactions would require custom events to be set up. |
Link CTA Click-Through Rate
Data Type: Calculated
Description: An average that indicates the percentage of visitors that had an impression of a CTA and subsequently clicked on it.
Link CTA Clicks
Data Type: Count
Description: A sum of the number of times a visitor clicked on a Link CTA.
Link CTA Impressions
Data Type: Count
Description: A sum of the number of times a visitor viewed a Link CTA, which was 50% on screen for at least 1 second.