|What is it:||
Avg. Scroll Depth is how far down a page a visitor scrolled. This takes into account the page height at initial load and then the total of that percentage viewed by the visitor.
If there is a "Read More" button, or there is auto-loaded content this may cause the page heigh to be above 100%.
|Includes these data points||
|Date available after||
December 2019 (collection started of scroll depth)
Scroll depth is an important indicator especially for blogs/articles as it indicator if a visitor actually read the content.
|Google Analytics Equivalent||
This would need to be enabled with Google Tag Manager and possibly use some additional code.
Avg. Scroll Depth
Data Type: Calculated
Description: An average of scroll depth percentages.