General Info
| What is it: |
Avg. Scroll Depth is how far down a page a visitor scrolled. This takes into account the page height at initial load and then the total of that percentage viewed by the visitor. If there is a "Read More" button, or there is auto-loaded content this may cause the page heigh to be above 100%. |
| Includes these data points |
|
| Date available after |
December 2019 (collection started of scroll depth) |
| Purpose |
Scroll depth is an important indicator especially for blogs/articles as it indicator if a visitor actually read the content. |
| Google Analytics Equivalent |
This would need to be enabled with Google Tag Manager and possibly use some additional code. |
Avg. Scroll Depth
Data Type: Calculated
Description: An average of scroll depth percentages.