Item (Analytics > Content)


General Info

What it is

Item Content Dimensions are identifiers that help distinguish one piece of content from another.  

Includes these data points


  • Item Canonical Redirect
  • Item Canonical URL
  • Item Creator
  • Item Description
  • Item ID
  • Item is Deleted (Yes/No)
  • Item Is Hidden
  • Item Title + Image
  • Item Primary URL Slug
  • Item SEO Description
  • Item SEO Title
  • Item Thumbnail URL
  • Item Title
  • Item Type


  • Items with Page Views
  • List Items
  • Total Items
Collection Start

Always in sync with database.


These fields are required to differentiate items and give Analytics context.  With these differentiators it's easy to aggregate metrics at the item level from across streams and also to see which items are being viewed by visitors.

Google Analytics Equivalent

Requires custom dimensions to be set up for these data-points

You will also need to set up filters in Google Analytics to Aggregate data from. 


Canonical Redirect

Data Type: Dimension

Description: Does this Item have a canonical redirect set up for search engines.  

Item Canonical URL

Data Type: Dimension

Description: The URL recognizes by Web browsers as the home for this content.  

Item Creator

Data Type: Dimension

Description: The name of the Uberflip user that created an Item, which is different than the Item author.  

Item Description

Data Type: Dimension

Description: The item's description exposed on the front-end of the application

Item ID

Data Type: Dimension

Description: The unique identifier of an Item.


Item is Deleted (Yes/No)

Data Type: Boolean

Description: An indication if the item has been deleted.

Item is Hidden (Yes/No)

Data Type: Boolean

Description: If an Item has been declared Hidden from viewing in a stream.

Item Title + Image

Data Type: HTML 

Description: An HTML enriched cell that can be used to visually list items.

Item Primary URL Slug

Data Type: Dimension

Description: The item's representation in the URL

Item SEO Description

Data Type: Dimension

Description: The Description  displayed in search engines.

Item SEO Title

Data Type: Dimension

Description: The title displayed in Search Engines

Item Thumbnail URL

Data Type: Dimension

Description: Generate a URL to view the item's thumbnail, which can help better identify the item.


Item Title

Data Type: Dimension

Description: The visitor facing title of an item.

Item Type

Data Type: Dimension

Description: This is based on system set Item items, which include Blogpost, Slideshare, Twitter, Youtube, Wistia etc...

Items with Page Views

Data Type: count

Description: A count of items that have received at least 1 page view in a date range.


List Items

Data Type: String

Description: A comma delimitated list of items


Total Items

Data Type: Count

Description: A count of items regardless of views or not



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