A reference guide to the data points that appear in both Uberflip Analytics and Legacy Metrics, and how they differ.
Uberflip Analytics is in ongoing development, and data points may be added or changed at any time. This article is intended to be a living document that will be updated and added to as the Uberflip Analytics product evolves.
Uberflip Analytics (UFA) and Legacy Metrics use a number of "shared" data points, in the sense that these data points have the same name in both systems, and represent the same type of metric. However, if you compare these data points between the two systems, you will usually find that the numbers don't match. The reason for this is that UFA and Legacy Metrics each have their own, separate methods for measuring or calculating data points — including those that have the same name in both systems.
This guide outlines these "shared" data points that appear in both systems, and describes how each one is measured or calculated.
Common Data Points: Known Differences
The table below lists data points that appear in both Uberflip Analytics and Legacy Metrics under the same name, whether you can expect differences when comparing these data points across the two systems, and if so, the reason why:
|CTA Impressions||The number of times CTAs were seen by visitors||Yes||Different measurement method (see below for details)|
|CTA Submissions||The number of times Form CTAs were completed and submitted||No||Same measurement method in both systems|
|Embedded CTAs||Metrics related to CTAs that are embedded on non-Uberflip web properties||Yes||Captured in Legacy Metrics, but not in Uberflip Analytics|
|Time on Page||The amount of time||Yes||
Different measurement method (see below for details)
Includes Flipbooks in Legacy Metrics, but not in Uberflip Analytics
Note: Custom code and CTA event collection
Many Hubs use custom code to implement non-standard functionality or change the Hub's default appearance. In some cases, this code may impact the way CTA events are collected by Uberflip Analytics, which may also cause discrepancies between Uberflip Analytics and Legacy Metrics beyond those noted above.
Measurement Method Comparison
For data points where a discrepancy exists between UFA and Legacy Metrics due to different measurement methods, the table below describes the method used in each system:
|Name||Measurement Method: Legacy Metrics||Measurement Method: UFA|
|Time on Page||