How is Uberflip Analytics different from Google Analytics?

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Question

How is Uberflip Analytics different from Google Analytics?

 

Answer

Uberflip Analytics and Google Analytics seem like similar tools, but they differ fundamentally in terms of focus and purpose:

  • Google Analytics is rooted in web page engagement, and is built for the broadest possible audience. It views websites in terms of web pages, not the content they contain, so it can't draw links between pages that contain the same content. For example, if you have a blog post that appears in three different places, Google Analytics simply sees this as three separate pages.
  • By contrast, Uberflip Analytics was built with a content-first approach, so it knows that the blog post is the same piece of content in three different places. This helps you to understand how a piece of content is performing across all your web experiences, and ultimately to prove the value of content. Google Analytics could do this with custom filters and events, but that requires development work. With Uberflip Analytics, this capability is available out-of-the-box.
  • They two systems are also different in terms of the numbers they display. Although both share certain metrics, you can expect the numbers to be different, because the way each system measures is not the same.

For some concrete examples of how Uberflip Analytics and Google Analytics compare, see the tables below. These focus on two metrics areas that both systems have in common (Tags and Time on Page) and show how they are different:

Tags

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Tag Collection
Add tags at any time Tags must be on-page at time of pageview for data to be collected
Tag Filtering
Built-in filters with advanced logic Creating and applying filters is complex
Tag Reporting
Built-in reports and flexibility to easily author your own Difficult to create roll-up tag reports and get tags in data exports

 

Time on Page

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Time on Page Collection
Can track tab in focus, resumed viewing, and single page Time on Page requires a page transition, so can't track single page or last page
Time on Page Reporting
Aggregates across Items, Streams and Tags, and can drill to a single visitor/page view Only shows Time on Page for a single URL

 

 

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