Using a Marketo Smart Campaign, you can automatically notify your Sales team whenever a lead views a specific piece of content. Here's how.
Step 1: Get the Item ID
First you have to find the Item ID of the premium piece of content you want to let the Sales Team know your Lead/Person has viewed.
- Edit the Item in the Manage Stream page.
- Find the longest number in the Browser URL (<HubId>/<ItemId>/StreamId>). This is your Item Id you'll need to target in your Marketo Campaign Smartlist.
Step 2: Set Up the Marketo Smart Campaign
- Next, you have to set up the Campaign Smartlist to look for Data Value Changes on uf_conversion_item_id. The uf_conversion_item_id will update with the Item Id of an asset when a Lead/Person submitted a Form CTA on or when a fully profiled Lead/Person views an Asset where the usual Form CTA hides.
- Create the Interesting Moment that lets your Sales Team know the Lead/Person has viewed this premium piece of content. This will show up in the Leads/Person's Marketo Activity log and within the Marketo Sales Insight module within Salesforce!
Step 3: Repeat for Other Premium Content
Create a Marketo Smart Campaign for each of your premium content pieces with a Data Value change looking for those Item Ids, and your Sales Team can easily keep up to speed on what content their prospects are consuming!